To: Perry Campaign Leaders
From: Rob Johnson, Campaign Manager
Date: December 28, 2009
RE: Campaign Update
With the new year upon us and early voting just 49 days from today, I wanted to take the opportunity to thank you for all your hard work and update you on the status of our positive campaign that is gaining more and more momentum every day.
Our positive message is really resonating among all voters in Texas. Through proven and conservative leadership, Governor Perry has always put the people of Texas first. His efforts to embrace fiscal discipline, create jobs for Texans, improve education, secure our border and take a stand against burdensome Washington policies have helped make Texas a successful model of good governance for the rest of the nation to follow.
As the national and global economies struggle to recover from their financial woes, Texas is displaying strength that is built on conservative fiscal discipline embraced by Governor Perry. Back in 2003, we clawed our way out of a $10 billion budget hole by making tough choices to effectively prioritize and cut spending. Six years later, under Governor Perry’s leadership, our state now has billions of dollars in our state’s Rainy Day Fund and our state budget is balanced. Contrast this with the bloated federal government and its culture of deficits, debt and bailouts and I think it is clear that the Texas way is far more effective that the Washington model that has strapped our nation with a $13 trillion deficit.
Because of Governor Perry’s proven and strong leadership, our campaign is hitting on all cylinders. We have more new donors than ever, more volunteers and part time employees than any campaign in Texas history and our endorsements, which are growing everyday, substantially outnumber our opponent’s.
The breadth and depth of our support is growing every day. This fact is evidenced by a recent, confidential internal poll conducted by Baselice & Associates, Inc. Knowing that you are an integral part of this campaign, we wanted to share a brief internal memo that Baselice shared with our campaign (SEE ATTACHED MEMO). It is important to point out that this poll was taken after our opponent spent millions of dollars on television advertising for her campaign. Our opponent’s message has clearly not gained traction or excited Republican primary voters. In fact, it is quite the opposite as you will see in Baselice’s memo.
Going into the new year with a 13 point lead puts our campaign in a strong position toward victory on March 2, 2010. This is great news but we cannot rest on this lead. Governor Perry will continue to aggressively campaign around the state spreading his positive vision for our state. We should also expect that our opponent’s desperate campaign will turn even more negative with a massive onslaught of negativity in the coming weeks. We, as a team, need to stand strong and defend Governor Perry’s positive and impressive record of putting Texas first and creating a successful model for the rest of the nation to follow.
Again, thanks for all that you do to support Governor Perry and your tireless efforts during this campaign. Happy New Year !
Political advertising paid for by Texans for Rick Perry, PMB 217, P.O. Box 2013, Austin, Tx. Dr. Richard A. Box, Treasurer.
The attachment is from Rick's pollster...
TEXAS GOP PRIMARY VOTER SURVEY CONFIDENTIAL
Opinion Research for Decision Making
in Politics and Public Affairs
4131 Spicewood Springs Road Office: 512-345-9720
Suite O-2 Fax: 512-345-9740
Austin, TX 78759 email: firstname.lastname@example.org
TO: Texans for Rick Perry
FR: Mike Baselice
RE: Statewide Survey of Republican Primary Voters
Below are a few results froma telephone survey of N=609 randomly selected Republican primary
voters in Texas that we conducted December 19-21, 2009. The margin of error to the results of
this survey is +/- 4.1% at the .95 test level. I am in town all week to discuss in more detail.
Just as we observed in our survey conducted a few months ago, Rick Perry holds a double-digit
lead over challenger Kay Bailey Hutchison.
If the Republican primary election for Governor of Texas was held today, and you had to make a
choice, for which one of the following candidates would you vote? (Randomize choices)
49% Rick Perry
36% Kay Bailey Hutchison
5% Debra Medina
1% Other names (volunteered)
10% Undecided / refused (volunteered)
Since Hutchison spent nearly three million dollars on media in the last four weeks, and the Perry
spent about one million dollars, it is not unexpected for there to be more recall of Hutchison’s ads
than Perry’s ads. However, the expenditures by Hutchison have not generated the results her
campaign intended as Perry leads Hutchison by 54% to 36% among those respondents who can
recall television ads about both candidates. Moreover, Perry even leadsHutchison by 46%to 40%
among those respondents who recall television ads only about Hutchison.