10. Rick's Spanish website versus Kay's stuffy Hispanic parties...
Rick destroyed Kay in heavily Hispanic areas... El Paso, Corpus Christi... South Texas... I mean he just really dominated her.
Early polling I saw showed Kay beating Rick by a lot amongst Hispanic Republican voters... but late in the game Rick took the lead in the polls and seemingly slapped Kay around amongst Hispanic voters and voters in Hispanic areas.
I think Rick must have had some sort of underground Hispanic outreach that nobody wrote about or noticed during the entire campaign. I know Kay did some Hispanic outreach breakfasts, dinners, and lunches throughout the campaign... she had lists of Hispanics who supported her... Rick did almost nothing publicly that I know about... no big Hispanic meetings or outreach parties or anything...
The four things I can see that may have helped Rick beat Kay among Hispanics was that he was speaking their message... jobs... while Kay's message was all over the place and never really talked about jobs. Hispanics are proud Texans too... and they love the "opportunity" message. Rick even had a Spanish text messaging system that used the Spanish word for opportunity. The other part of Kay's messaging that hurt her was that she was strongly anti immigrant or so it seemed... She bashed Rick for being weak on immigration and for favoring tuition breaks for illegals... Rick stressed his strong record on the anti drug anti crime part of border security and kind of left it at that...
The other thing is that Rick had a Spanish language version of his web site and Kay had nothing like that. Did Rick promote that site secretly, or do some other behind the scenes stuff with regard to Hispanics? I can't find much evidence of that...
Another thing is that Rick appointed Eva Guzman and other prominent Hispanics... maybe there was a big blitz with that... I am not sure.
The final thing is their personalities... Kay is just so stuffy and prim and proper and white... Rick is full of energy and masculinity and blue collar appeal... he might as well grow a mustache, change his name to Ricardo, and run for president of Mexico...
Without the total annihilation amongst Hispanics I don't think Rick would have avoided the run off...
WIN... Rick 4-2.
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Hey now, campaign characters. Be nice. I know a lot of you on both sides, so I don't want any overly foul language, personal attacks on anyone other than the candidates themselves, or other party fouls. I will moderate the heck out of you if you start breaking the bounds of civility.