Instead of something bespeaking the results-oriented executive leadership he displayed as Houston's mayor, his campaign released a nine-page-long memo? Really? On what, no one really cares. They could have had Sudoku on page 9 and no one would ever notice. There should be a cash prize for reading it and passing a quiz. White was correct in that this was a perfect opportunity to display his policy mastery and promise of a greener, more prosperous future for Texas, but his response marginalized him at a time when Perry threatened to compound his error.
Although Rick's Act of God comment was entirely appropriate given that he was basically using a fancy term for "unforseeable accident" it still gave Bill White an opening that he whiffed on...
In fact Bill White's 10 page term paper on the spill was so bad as to actually be a worse response than Rick's response... although nobody saw it so it's probably not going to hurt him much.
Where it will hurt Bill White though is among the Austin crowd that follows these things closely. They saw how strange that move was. They will take Bill White much less seriously later this year...
It also gives us a glimpse into Bill White's micromanagerial instincts... he tells peeps that he writes his own television ads... he writes 10 page papers while he ought to be campaigning... he haphazardly pays half a million dollars on a weak television ad that runs in only a couple of markets...
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Hey now, campaign characters. Be nice. I know a lot of you on both sides, so I don't want any overly foul language, personal attacks on anyone other than the candidates themselves, or other party fouls. I will moderate the heck out of you if you start breaking the bounds of civility.